Post by account_disabled on Jan 8, 2024 1:49:25 GMT -5
Ayou. There are definitely also situations where you should consider not using negative keywords and I will also touch on that further down in the post. What are negative keywords Negative keywords are your option to avoid showing your Google Ads ads if a user searches for something that is not relevant to your business. In a slightly caricatured way a search on Google for e.g. Fire truck toy could trigger your ad that tells about real Fire trucks if your ad is not set up correctly. This is where negative keywords come into play.
By using toys as a negative keyword your ad will not appear on search terms that contain that keyword. What are typical negative keywords If you have a webshop you will often be able to use the following keywords as negatives used free dba borrow rent demo cheap When you use these keywords as negative you will precisely avoid getting a lot of traffic Phone Number List where the user might just be looking for a cheap used product in the same category as what you sell. Benefits of adding negative keywords Your budget is used more wisely. directed to your website. Your conversion rate will increase ie the number of visitors who buy something will grow.
How do I add negative keywords Already when you start your Google Ads account it is a good idea to think about which negative keywords you will be able to use. It is always a good idea to think about the following Which brands do you want to avoid being featured with Which quality designations you want to avoid cheap used rent lease etc. What industry you are targeting. If we take Golf as an example is it sports or cars Is your business BB or BC Choosing your negative keywords requires careful consideration as they are used to exclude a part of the market. Often keywords such as cheap are chosen as a negative keyword if you believe that the product you are selling is of.
By using toys as a negative keyword your ad will not appear on search terms that contain that keyword. What are typical negative keywords If you have a webshop you will often be able to use the following keywords as negatives used free dba borrow rent demo cheap When you use these keywords as negative you will precisely avoid getting a lot of traffic Phone Number List where the user might just be looking for a cheap used product in the same category as what you sell. Benefits of adding negative keywords Your budget is used more wisely. directed to your website. Your conversion rate will increase ie the number of visitors who buy something will grow.
How do I add negative keywords Already when you start your Google Ads account it is a good idea to think about which negative keywords you will be able to use. It is always a good idea to think about the following Which brands do you want to avoid being featured with Which quality designations you want to avoid cheap used rent lease etc. What industry you are targeting. If we take Golf as an example is it sports or cars Is your business BB or BC Choosing your negative keywords requires careful consideration as they are used to exclude a part of the market. Often keywords such as cheap are chosen as a negative keyword if you believe that the product you are selling is of.